Learning the value of Hello Kitty
Understanding and Using of “cute culture”
War, terrorism, recession, unemployment, the impact of other factors, the world has become thick “ugly”. “Dreams” and “pure” has become increasingly characteristic of a strong brand.
Is determined by the lifestyle brand to improve the breadth and depth of brand extension
Hello Kitty is not only a beautiful cat, for people who like to provide the opportunity to create the life style of its own Hello Kitty. This is the branding of unparalleled animation,usually, will be the amplitude of fast motion and depth of everyday consumer goods. Kittyis the name of the image, but it is not a symbol of life attitude.
Speed
To capture the pulse of fashion and trends is not simple and easy thing. Maintains a large number of high-speed upgrade to their products as much as possible in order to satisfythe tastes of discerning consumers who always Hellokitty.
Is said to be “social activities” of the new generation of young people growing up ourcomics look the future of some social cause. We need to pay attention to their own opinions of the ideal and reality of their living conditions so. Consumer-oriented lifestylein the form of a mark is a long-term trend. You will learn special skills to the barbarians.”We, when we started considering the life style of its own brands and consumers, are closely integrated, our brand is hoping to win the competition in the market Hello Kitty picture.
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